2.24.2011
promo article: 5 Reasons Not to Run Standalone Facebook Promotions
With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site. Fullhouse contributed to an article that appeared in PROMO that provided five reasons not to run standalone Facebook promotions.
The article provides five reasons not to run standalone Facebook promotions:
1. You don't control the medium
2. Facebook constrains you
3. Facebook is not a purely promotional medium
4. You get the best of both worlds with Facebook Connect
5. Your audience or product is forbidden by Facebook
It also highlights Johnson Controls use of its home page as the staging ground for its Campus Green Scene promotion.
>> READ FULL ARTICLE