“The small size of the iPod Touch used to play the game On-Premise allowed Promotion Specialists to bring the Miller Lite experience right to the consumers at their table and allowed for a personal, one-to-one interaction with consumers,” says Eric Zoromski, president of Fullhouse. “It also required little set up, didn't take up a lot of space and was highly portable.”
The objective of the game is to deliver the great taste of Miller Lite to your friends and to be quick about it – they are thirsty! Round Runner takes you through the hottest summer spots: the classic backyard barbecue, the ultimate patio bar, and a rockin’ summer festival. Navigate the courses in this labyrinth-style game to avoid obstacles like tossed footballs, overworked waitresses … even a rollercoaster! Every sloppy spill costs you points, and every level pits you against the clock, so there’s no time to be timid. Throughout the game play you can tackle achievements like: finishing a level without spilling any beer, jamming on stage with the rock band, soaking the sucker in the dunk tank, opening secret doors, and more.
Tackling achievements entices consumers to come back for repeat play as they work to check items off their achievements list. “Where can I find this game?” became a common question, and the answer was that you have to come back to the bar… until now. A unique version was also created to continue the Miller Lite experience post-bar and can be downloaded from iTunes; just search on “Round Runner”.
