Miller Lite’s Choose the Champion game is a live, head-to-head basketball shootout that uses motion-gaming controllers to physically involve consumers in the gaming experience. To get the ball rolling, consumers play a simple trivia game with the Miller Lite brand ambassadors. Their trivia score is their ticket to play Choose the Champion, the higher the score, the more bonus balls (worth double the points) they earn. Competition has been fast and furious, and a bracket based, tournament style version will be hitting sports centric bars shortly.
Keep an eye out for the Miller Lite Choose the Champion game in a bar near you. If you do see it, grab a Miller Lite and give the game a try – it’s a blast.
