The rich media ads were part of a larger brand campaign to create visibility for the launch of Foster's Premium Ale. Fullhouse developed a series of 12 webisodes to build brand awareness and bring Foster's Premium Ale into the conversation in digital spaces. The high-impact, rich media ads and video spots on ComedyCentral.com, Heavy.com and TheOnion.com took the webisodes viral, driving traffic to view the entire series at Fostersbeer.com.

The Beanie Awards, aptly named in recognition of the beanie cap worn by PointRoll’s signature product FatBoy expandable, recognize the top three performing campaigns that achieve the highest interaction rates for a particular month. We are excited to have been recognized for developing impactful, rich media ads.

PointRoll technology provides the advertiser with branding metrics that go beyond the “impression and click” given by the standard banner. The primary metrics are based on a user interaction, defined as anytime a web user expands an ad by rolling their mouse over it.