Jim Vaughn, formerly Director of Operations for Marx Creative, has joined Fullhouse as Digital Signage Manager. Vaughn is responsible for growing our digital signage relationships with Fortune 1000 companies.
"Digital Signage, and in particular content for digital signage, is a rapidly growing part of the marketing mix for major brands, and Jim is the right person to help us grow our business in that area," says Eric Zoromski, president of Fullhouse. "Our clients invest significant resources in their brands, and our specialty is finding ways to drive sales for those brands through the creation of engaging interactive experiences, like those delivered through digital signage."
While working for Marx Creative, Vaughn had been overseeing daily operations and served as the director for the agency’s national commercials and several segments of their television series. He has a varied background that includes digital signage content and technology, television program development, writing, and producing.
“Digital Signage has emerged as more than a vehicle for simple messaging - it improves the customer experience, enhances the brand and can ultimately generate additional sales,” says Vaughn. “Fullhouse is an agency that can take digital signage to the next level and I’m thrilled to be on board.”
Vaughn graduated from the University of Wisconsin – Oshkosh with a BA in Radio/TV/Film. He has received several awards throughout his career, including two Emmy© awards from The National Academy of Television Arts & Sciences – Chicago/Midwest Chapter. Vaughn was also a recipient of the Milwaukee Business Journal’s “40 under Forty” Business Leader Award.
