Results showed that 81% of brand executives expect an increase in digital projects for 2010. Of this group, 61% said they will be shifting funds from traditional to digital media. Additionally, when asked about “Top Priorities” for business in 2010, respondents indicated a continued focus on Digital Advertising, Digital Infrastructure and Search Optimization, followed closely by Social Networks/Applications.
In addition to industry statistics, contributors convey past and future trends for narrative (storytelling); consider current and up-and-coming digital platforms; explain the evolution of the social media revolution; and address the shifting roles of producers, advertisers and audiences in an on-demand world. The report also includes studies detailing digital trends from Mexico, Russia and South America.
Chief among DMO contributor insights was advice that agencies must stay tuned to the changing desires of consumers as they interface within the interactive environment—e.g. evolving social networks, mobile applications, gesture interfaces, and advances in interaction options like multi-touch screens and augmented reality.
Although business looks bright as digital marketing and social applications have continued to prosper, Patrick Connolly, CEO Obscura Digital, issued this caution: "We foresee a shift in competencies necessary for today's traditional interactive agency to provide next-generation interactivity to their clients. Those who cannot provide this new type of interactivity may not survive in today's economic climate by simply building websites."
Download the 2010 Digital Marketing Outlook
You can also view the complete survey results or participate in the survey at: http://sodaspeaks.ning.com/page/digital-marketing-outlook
About The Survey
SoDA's DMO survey polled hundreds of executives from major global brands, traditional and digital advertising agencies, vendors and service providers as well as corporate in-house brand managers and freelancers.
About SoDA
SoDA was established in March of 2008 with the mission to advance the digital marketing industry internationally through events, best-practice education initiatives, and knowledge sharing. Since that time it has expanded internationally to include 41 of the top agencies around the globe. For more information, visit www.SoDAspeaks.com.
