If you’re a B2B marketer your customer isn’t changing…they’ve changed. Today they hear about your products differently, learn about your products differently and most importantly make the decision to buy your products differently than they used to. Led by the explosion of digital communications the change in buyer behavior has hit B2B sales and marketing like a ton of bricks. So why the accelerated pace? And more importantly, what can you do to catch up? >> READ MORE

Fullhouse uses web and mobile analysis and recommendations in our strategy and planning and testing. We research and update this information on a quarterly basis. In conducting our research we found that no single source had all the information we were looking to gather and that non of the sources were completly accurate as they each just track a fraction of a percent of all internet traffic. So, we've compiled information from a number of reputable sources and have averaged them for each area we are reporting out on. Read the full post for recommendations on: desktop browsers, desktop screen resolutions, desktop operating systems, mobile web use, mobile web platforms, mobile screen resolutions, tablets, email clients and flash players. >> READ MORE

All around the country, county fairs are in full swing with bright lights, ferris wheels, food-on-a-stick and the midway. This noisy, festive atmosphere can feel much like today’s marketing landscape. Every way you turn there are new offers and cool technologies with big promises.

Winning in marketing today requires more than having enough pocket change to buy 3 darts to step up and throw at a target. Have you ever played one of those deceptively simple carnival games? Just pop one of the balloons with a dart and you can take home the big prize. At some point, you realize it’s not all that easy. Can you win? Sure, it just requires a bit of planning before you put things in motion. Here are a few guidelines to help you get the most from you marketing program (or to win that big stuffed monkey.) >> READ MORE

In the first part of my review of Rally Software’s AgileZen, I focused wholly on what the software did and how, whether features were implemented well and if they were generally useful. That was in the middle of an 8-month development project during which it was difficult to be objective. I had to believe to succeed, and AgileZen was our core User Story management system. Unless my team urinated upon it from great heights during iteration reviews, I wasn’t going to change midstream. Now that that project has reached its inevitable conclusion and is in the hands of the users, I want to focus this second part of the review solely on value.  READ MORE >>

How cool would it be to have your company name as a top level domain?  Pretty cool – right?  Before I go any further, I should make sure we’re all on the same page.  A top level domain is the root zone of your URL or email address like .com, .org, .net, etc. So you would have URLs like www.drink.pepsi or email addresses that end with @mail.pepsi.  Now I’ll ask the question again… how cool would it be to have your company name to be a top level domain? >> READ MORE