Whether it’s an innovation that prevents rollovers on the way to a scene, or cup-holders for snow-removal drivers who are in their trucks for up to 16 hours at a time, Oshkosh Corporation listens to the men and women on the ground. And that’s where the experience begins.
Fullhouse used a similar approach in designing a digital experience for decision-makers to learn about Oshkosh products. Oshkosh Fire & Emergency has been manufacturing fire trucks, snow removal equipment, airport rescue apparatus — under brands such as Oshkosh Airport — for nearly a century. Sites that focused on specs and detail were brought under one umbrella — with a common platform and content management solution. Product stories now provide greater insights into the company’s offerings and create a more personal connection with customers. Because for them, it really is personal.
