GE Healthcare understands the importance of making connections that endure. The company sells diagnostic imaging products and services to healthcare providers around the world. Theirs is a complicated selling cycle, where the number of influencers is staggering. Purchases are often years in the making.
One way GE Healthcare stays connected to customers is through its presence at RSNA, the world’s largest annual radiology show. When the company wanted to leverage the event to create a more sustained connection with its prospects and customers, it partnered with Fullhouse. Our solution? To engage audiences before, during and after the show by making their trade show experience personal.