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Miller Lite Crosstown Rivalry

MillerCoors
B2C USC, UCLA, Miller Lite and college football - taking the rivalry online.

The Details

USC and UCLA love to be rivals. Their annual football game is legendary. To harness all that fan love and hate, Fullhouse created the microsite uscuclachallenge.com as the backbone of a fan contest to earn the better share of a $100,000 MillerCoors donation to the schools. The school with the most points wins the biggest donation. Fans earn points lots of ways and track them all on the site, where there’s a lot more interactive rivalry fun to enjoy.
Let's Talk

Milwaukee
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207 N. Milwaukee St., Milwaukee WI 53202
Toll Free: 800.272.3070 | Phone: 414.271.4001

Chicago
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AT&T Corporate Center
227 W. Monroe St., 20th Floor, Chicago, IL 60606
Phone: 312.624.6908 | Fax: 312.624.6907

 Promo 100 B2B 
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