When MillerCoors wanted to take Miller Chill, its new chelada-style light beer national, they turned to Fullhouse to introduce the brand online. Miller Chill screams refreshment, a feeling difficult to communicate online. Careful attention to design details like beads of sweat dripping down the bottle, subtle animation and music all instill the key emotions assocated with the brand.

But what's a great experience if people never find it?

Built with search engine optimization in mind, millerchill.com hit the top spot for critical brand terms right out of the gate. To drive even more traffic, an innovative "temperature sensitive" ad campaign was developed in partnership with The Weather Channel, making for a hot, refreshing online media campaign.