To roll out Gillette's new Fusion, the five-blade men’s razor, its agency, Maine-based Pierce Promotions and Event Management, developed a branded mobile exhibit as the centerpiece of a nationwide tour.

Pierce came to Fullhouse to help make the mobile marketing unit sizzle with compelling interactive experiences that engage consumers – and turn them into customers.  To do that, Fullhouse created two interactive kiosks – a 3D “Virtual Style” station and a “Make your Own Music Mix” station. Both take interactive consumer marketing to a new level.

The “Virtual Style” station took a consumer's photo and rendered a 3D "virtual head" from the photo - sans hair. The user chose the facial hair of his dreams, then printed or e-mailed the new look to share with friends. The “Make Your Own Music Mix” station did just that – let users create their own music mix, then retrieve it as an MP3 or downloadable ringtone from the web.