The Radiological Society of North America hosts the world's largest radiology meeting every year. Who cares, you ask? GE Healthcare does. But having a big, impressive booth there – really a 37,000-square-foot pavilion – isn’t enough. GE Healthcare needed an engaging, interactive website to support its exhibit at the 2007 RSNA and give people who couldn’t attend the feeling of being there.

Fullhouse built a microsite that captured the booth and turned it into an online user experience. The Product Showcase featured GE Healthcare’s premier diagnostic imaging products, including 3D rotational views of the equipment, clinical images, information and links to GE Healthcare’s home site, among other features. By all accounts, it was GE Healthcare’s best RSNA site ever.